Updated: 1 January 2026

Privacy Policy 7i777 — Protecting Our Members' Data and Privacy

At 7i777, your privacy is not merely a legal obligation — it is our genuine commitment. This document clearly explains how we collect, use, store, and protect your personal information at all times.

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Six Ways 7i777 Protects Your Privacy

Protecting your personal data is our priority at every stage of platform use.

256-bit SSL Encryption

Every connection between your device and 7i777's servers is protected with industry-grade SSL encryption. This means all data transmitted — including login credentials, financial details, and personal data — cannot be intercepted by any third party.

Secure Data Storage

Your personal information is stored on servers protected by multiple layers of security. Access to the member database is restricted to authorized personnel only, and all access is regularly audited.

Strict Access Control

7i777 implements a role-based access control (RBAC) system that ensures each staff member can only access data required for their role. Two-factor authentication is mandatory for all internal system access.

No Data Selling

7i777 has never and will never sell, rent, or trade members' personal information to any third party for commercial marketing purposes. Your data belongs to you — we only use it to improve your experience on our platform.

Flexible Communication Options

You have full control over the types of communications you wish to receive from 7i777. You can opt out of promotional emails at any time via your account settings without affecting important account-related communications.

International Standard Compliance

7i777's privacy policy is structured in accordance with internationally recognised data protection standards. We continuously update our privacy practices in line with the latest legal and regulatory developments to ensure your information is always protected at the highest level.

Your Rights as a 7i777 Member

You have full rights over your personal data. Find out what you can do.

Right of Access

Request a copy of all personal data we hold about you at any time.

Right to Rectification

Request correction of any inaccurate or incomplete personal data in our records.

Right to Erasure

Request deletion of your personal data under certain conditions permitted by law.

Right to Restriction of Processing

Request that we restrict the processing of your data in certain circumstances provided by law.

Right to Data Portability

Receive your data in a structured, machine-readable format for transfer to another platform.

Right to Object

Object to the processing of your personal data for direct marketing purposes at any time.

01Introduction and Scope of This Policy

This Privacy Policy describes in detail how 7i777 ("kami", "Platform") collects, uses, discloses, stores, and protects your personal information when you use our services on the 7i777.wine website and our mobile app.

This document applies to all users of the 7i777 platform, including website visitors, registered members, and former members whose data is still retained as required by law. By using our platform, you acknowledge that you have read and understood this Privacy Policy.

Important: This Privacy Policy should be read together with Terms and Conditions us. Both documents together form the complete agreement between you and 7i777 regarding use of the platform and the management of your personal data.

02Types of Personal Information We Collect

7i777 collects various types of personal information depending on how you interact with our platform. This information is divided into several key categories:

Data Category Example Information Requirements
Identity Full name, date of birth, identity card number, passport Mandatory (KYC)
Contact Email address, phone number, residential address Mandatory
Finance Payment methods, deposit and withdrawal records Mandatory
Technical IP address, device type, browser, session data Automatic
Usage Game records, betting history, account activity Automatic
Communications Support chat records, emails, feedback When applicable

We do not collect sensitive data categories such as health information, political affiliations, or religious beliefs unless required by law in specific contexts.

03Information Collection Methods

7i777 collects your personal information through a variety of transparent methods:

  • Account Registration: Information you provide when creating a new account, including your name, email, and contact details.
  • KYC Process: Identity verification documents submitted to meet regulatory compliance requirements.
  • Platform Activity: Data automatically generated when you play, make a deposit, or use platform features.
  • Cookies and Similar Technologies: Technical data collected through session cookies, analytics cookies, and web beacons.
  • Support Communications: Information you share when contacting our customer support team.
  • Trusted Third Parties: In certain cases, we may receive information from third-party identity verification providers that we use for our KYC process.

04Purpose of Using Your Personal Data

7i777 uses your personal data only for legitimate and stated purposes. We will not use your data for any unrelated purpose without first obtaining your consent.

  • Account Management: Create, verify, and maintain your member account.
  • Transaction Processing: Securely process deposits, withdrawals, and other financial transactions.
  • Identity Verification (KYC): Meet regulatory obligations related to anti-money laundering (AML) and age verification.
  • Customer Support: Handle your inquiries, complaints, and support requests effectively.
  • Platform Security: Detect and prevent fraud, hacking, and suspicious activity.
  • Service Improvements: Analyze usage patterns to improve the user experience on our platform.
  • Marketing Communications: Send promotional offers and notifications — only to members who have consented to receive them.
  • Legal Compliance: Fulfill reporting and compliance obligations as required by the authorities.

Note: We adopt a "data minimisation" approach — meaning we only retain information that is strictly necessary for the stated purposes, and nothing beyond that.

05Information Sharing and Disclosure

7i777 does not sell your personal information to any third party. However, in certain circumstances, we may need to share your information with the following parties:

  • Payment Service Providers: To securely process your deposits and withdrawals. These providers are bound by strict confidentiality agreements.
  • KYC Service Providers: The third-party identity verification platform we use to meet regulatory requirements.
  • Game Service Providers: Game studios and software providers that supply games on our platform.
  • Regulatory Authority: When required by law or a valid court order.
  • Fraud Prevention Services: Third-party security systems that help us detect suspicious activity.

All third parties we work with are bound by data protection agreements that ensure they handle your information to the same strict security standards as our own practices.

06Cookies and Tracking Technologies

The 7i777 website uses cookies and similar tracking technologies to enhance user experience and analyze our platform's performance. There are several types of cookies used:

  • Essential Cookies: Required for core platform functions such as login and session security. These cookies cannot be disabled.
  • Performance Cookies: Collect information on how you use the platform to help us improve functionality and speed.
  • Functional Cookies: Save your preferences such as language and display settings to deliver a more personalized experience.
  • Analytics Cookies: Help us understand traffic patterns and user behavior in aggregate, non-personally identifiable form.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some areas of the 7i777 platform.

07Data Storage and Security Measures

The security of your personal data is an absolute priority for 7i777. We implement comprehensive technical and organizational measures to protect your information:

  • End-to-end encryption using the latest TLS 1.3 protocol for all data transmissions.
  • Databases encrypted with AES-256 encryption for stored data.
  • 24/7 security monitoring with an active intrusion detection system (IDS).
  • Regular penetration testing conducted by independent security experts.
  • Regular data backup procedures with secure offsite storage.

Regarding retention periods, 7i777 retains your personal data for as long as your account is active and for the period required after account closure to fulfill legal obligations, resolve disputes, and enforce our agreements. Financial data is typically retained for 7 years in accordance with applicable financial regulatory requirements.

08How to Exercise Your Rights

To exercise any of the privacy rights outlined in this policy, you may contact our Privacy Officer through 7i777's official support channels. Upon receiving your request, we will:

  • Verify your identity before processing any requests related to your personal data.
  • Provide a response within 30 calendar days from the date the request is received.
  • Notify you if we require additional information or more time to process your request.
  • No charges for reasonable requests — however, we reserve the right to impose a nominal fee for excessive or repeated requests.

Please note: In some situations, we may not be able to fully fulfill your data deletion request if there is a legal obligation to retain that information, such as financial records required for AML compliance.

09Cross-Border Data Transfers

As an online platform operating globally, your personal data may be transferred to and processed in countries outside Malaysia. 7i777 ensures that any cross-border data transfers are carried out with adequate safeguards, including:

  • Use of internationally recognized Standard Contractual Clauses (SCC) for all data transfers.
  • Data protection assessments for destination countries before any transfer is permitted.
  • Binding data processing agreements with all overseas service providers.

10Children's Privacy

The 7i777 platform is exclusively for individuals aged 18 and above. We do not intentionally collect or process personal information of children under the age of 18. If we discover that information of an underage child has been collected, we will take immediate steps to delete that information and close the relevant account.

If you believe that a minor has registered on our platform, please contact our support team immediately so that appropriate action can be taken.

11Amendments to This Privacy Policy

7i777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or platform functionality. Any material changes will be communicated to you via:

  • In-platform notifications upon your next login.
  • Email to the address registered in your account at least 14 days before the changes take effect.
  • Update the "Updated" date at the top of this page.

Continued use of the 7i777 platform after the effective date of any amendment constitutes your acceptance of the revised terms.

12Contact Our Privacy Officer

If you have any questions, concerns, or wish to exercise your privacy rights, please contact the 7i777 Privacy Officer (Data Protection Officer) through the following channels:

  • Email: [email protected] (response within 3 business days)
  • Live Chat: Available 24/7 via the chat icon on the platform
  • Customer Support: [email protected] for general enquiries

We are committed to addressing every privacy concern seriously and providing a transparent and thorough response to every inquiry received.

Your Privacy Is Protected. Join 7i777 With Confidence

Your personal data is fully protected with industry-grade encryption and a transparent privacy policy. Register an account today and start enjoying a safe gaming experience with 7i777.

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